The Flybook Case Study
Adventure Park at Sandy Spring
The Adventure Park at Sandy Spring, operated by Outdoor Venture Group, is one of the largest outdoor climbing parks in the world. Located on a 140-acre campus in Sandy Spring, Maryland, it features nearly 300 unique climbing and ziplining experiences.
Welcoming over 70,000 visitors each season, and up to 850 guests per day, the park needed a better way to manage capacity, bookings, and guest flow.
See how Flybook helped them eliminate wait times, increase bookings, and optimize operations.
Top Improvements After The Flybook
hrs
Wait time for guests on peak days
%
Increase in total climbers year-over-year
%
Of reservations booked online (from 0% in just 90 days)
John Hines
Partner, Outdoor Venture Group
“For most customers in most parks, there was no real booking process – just general admission and walk-in traffic. Customers would call asking how busy the park was, but without real data, staff were often guessing – and often guessing wrong.”
Challenges before The Flybook
NO ADVANCED RESERVATIONS
Lack of real-time availability made it impossible to offer structured, timed bookings online.
MULTI-STEP CHECK-IN PROCESS
Waivers, orientations, and gear setup created bottlenecks and slowed park flow.
NO CROWD CONTROL
Peak wait times could exceed 3 hours, with no way to manage capacity in advance.
LIMITED VISIBILITY INTO OPERATIONS
Paper tickets and manual tracking made it difficult to understand peak times or control guest flow.
LIMITED VISIBILITY INTO OPERATIONS
Unclear booking options and time slots created friction for both guests and staff.
Solutions after The Flybook
ADVANCED, TIME-BASED BOOKING
Using a combination of Google calendar, paper calendars and various other tracking mechanisms, the reservation process was multi-step. time consuming and inefficient.
ELIMINATED WAIT TIMES
Previous reservation system didn’t offer online reservation capability requiring all guests to call.
STREAMLINED CHECK-IN PROCESS
Confirmation emails, reminders, and booking workflows are fully automated.
REAL-TIME VISIBILITY
Ongoing collaboration ensures the system evolves alongside Wanderlust’s needs.
OPTIMIZED GUEST FLOW
Operators can now control and adjust capacity based on actual demand patterns.
The Results
Flybook transformed both operations and revenue performance:
– Eliminated peak wait times entirely
– Increased total climbers by 30% year-over-year
– Reached 70% of bookings online in just 90 days
– Extended peak-day capacity by up to 6 additional hours
– Improved guest commitment with prepaid reservations
– Increased cash flow with bookings made weeks in advance
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